How to highlight brand products at a technology event?
Developments in technology are encouraging an increasing number of events where companies in the industry can showcase their offerings. In order to effectively display a brand's products at a technology event, it is worth employing a few key strategies, as a display rack alone at such an event may not be enough. What should you take care of besides properly selected event furniture? Let's find out what the experienced specialists at our event furniture rental company Colors of Design have to say about this!
Interactive stands and appropriate product display
Are you organising a technology event? Offer your guests the opportunity to test your products directly. You can organise demo areas where participants can use devices or applications. If you are planning to arrange a corner where visitors will test games or computer hardware - event furniture hire is a good way to set up such a corner properly. A comfortable sofa, chill bags or event pouffes will create a functional space inviting visitors to test the equipment and spend a longer while there. Display racks for hire will help to properly present the equipment on your stand and keep your display tidy.
Stand aesthetics - ensure an attractive stand design at your event
Use colours and materials consistent with your brand identity. The event furniture offered by our rental company comes in a variety of styles and colours, so you can adapt your brand space even better. Choose modern furniture that reflects the character of your brand. Create an eye-catching arrangement by combining different elements such as sofas, tables and chairs. Don't forget the colours, use ones that are in line with your company's visual identity. Every detail matters and will not escape the attention of the event participants.
Lighting and decoration will help draw attention to your space.
Use lamps and illuminated elements to illuminate your stand space in an impressive way, which will perfectly highlight the event furniture used and create a pleasant atmosphere. Many of our accessories, such as display poles for hire, have an illumination function in different colours, which will help to highlight your product even more beautifully. Add modern elements and decorations which refer to technology and the world of innovation, such as SNOW illuminated cogs or VALENCIA or VOLCANO pots in modern shapes. A wow effect is guaranteed!
Networking, the most important part of any industry event
Build relationships with other exhibitors and technology event participants. Don't be afraid to make contacts that can benefit you in the future. Remember, the more welcoming a conversation space you create, the more contacts you will be able to make. In creating a cosy space, our event furniture hire service will come to your aid. Tables and chairs for hire, are a very good arrangement solution for small spaces. If you have a larger stand, our comfortable sofas and armchairs will be the perfect place for visitors to exchange experiences.
In conclusion, a well-arranged stand with the right furniture and an interactive approach will not only attract attention, but also create positive associations with your brand. Use the above strategies to effectively highlight your products at a technology event. We are happy to help you build a space for your brand, give us a call and we'll take care of the rest!
